Audience Theories - linked to my music magazine

There are three theories of audience that I can apply to help me to consider the destination of my music magazine and how the audience will respond to my music magazine.

1. The Effects Model

2. The Uses and Gratifications Model

3. The Reception Theory 

I chose The Uses and Gratifications Model Theory, I think this is the best way to my audience to understand my music magazine. 

The Uses and Gratifications Model is opposite of the Effects Model. Which means that the audience is active and they uses the text and is not used by it. The audience uses the text for it's own gratification or pleasure. This theory emphasises what audiences do with media text- how and why they use them.

They free to reject, uses or play with media meaning as they see fit. So the audience can use the media texts for: deversion, escapism, information, pleasure, comparing relationships and lifestyle with one's own. The audience is in control and consumption of the media helps people with issues such as: learning, emotional satisfaction, relaxation, help with issues of personal identity, help with issues of social identity, help with issues of aggression and violence.