Semiotics provide a system for deconstructing and analysing visual and moving images and for explaning the wider cultural chose and combination patterns that generate cultural meaning.
The signifier: The basic meaning of the sign that most people can recognize and agree on is known as the signifier, the physical appearance or form.
The signified: The more complex individual meanings that people give to signs or known as the signified, an ideal or concept associated with the form.
An example for the semiotic - The Blue Lagoon film poster.
Denotation:
We can observe that the background of a blue sky with a large white cloud.
A mountain range and the blue lake on the horizont across the centre of the images.
The reflection of the mountains and the forest in a lake.
Two teenager in swimsuits looking forwards and embracing each other.
Connotation:
The signs used for this poster also hold a range of connotations:
The signs used for this poster also hold a range of connotations:
The landscape connotes a natural environment. Mountains, forests and lakes are sepifically associated with huge, open areas of the island and this has connotations, not just of nature, but also of freedom.
The colours used in the poster are all ,natural': blues, browns and greens.
The clothes worn by the characters are not associated with wreckeds, because they are too clean and groomed to be wreckeds.
But wreckeds are associated with the adventure genre in film.
The connotations of the body language of the characters are quite negative but positive as well. Their facial expression are quite sombre and serious but it also has something emotion. It seems to have stronger emotion between the main characters.
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